WIC Farmers' Market Program

Mission

WIC provides checks to qualifying clients to buy fresh fruits and vegetables at local WIC approved Farmers’ Markets. The Farmers' Market checks are valid for one season, from June 1 through October 31.

2013 accomplishments

  • Coordinated 'Fun at the Farmers' Market' where WIC staff from the State office and local agencies provide hands-on activities, allowing adults and children the opportunity to learn new ways to prepare, and taste, locally grown fruits and vegetables. 

  • In 2013; 45,072 farmers’ market checks totaling $225,360 were issued to eligible participants and 16,608 were redeemed, totaling $83,040.

  • Increased East Bay/Newport site redemption rates from 26% in 2012 to 37% in 2013 through the piloting of an on-site farmers' market.