Hear Her Campaign

Key Points

  • Too many people die each year in the United States from complications related to pregnancy or delivery.
  • Hear Her is a campaign to share important life-saving messages about urgent maternal warning signs.
  • The campaign includes resources for people who are pregnant or postpartum; their partners, family, and friends; and the healthcare professionals who interact with them.
  • Access local campaign resources to support birthing people.

The Rhode Island Department of Health is amplifying Centers for Disease Control and Prevention (CDC) Hear Her campaign to raise awareness of urgent maternal warning signs during and after pregnancy and improve communication between patients and their healthcare team.

Hear Her. You Could Help Save a Life.

Too many people die each year in this country during pregnancy or in the year postpartum. Every death is a tragedy, especially when more than 80% of pregnancy-related deaths could be prevented.

CDC Hear Her Campaign video

The Centers for Disease Control (CDC) Division of Reproductive Health is committed to ensuring healthy pregnancies and deliveries for every person. The Hear Her campaign supports the CDC's efforts to prevent pregnancy-related deaths by sharing potentially life-saving messages about urgent maternal warning signs.
Each person knows their body best and can often tell when something does not feel right. The campaign encourages partners, friends, family, coworkers, and healthcare professionals—anyone who supports pregnant and postpartum people—to listen closely when someone who is pregnant or postpartum says something doesn't feel right. Acting quickly could help save a life. 

Campaign Goal + Objectives

CDC's Hear Her campaign seeks to raise awareness of urgent maternal warning signs during and after pregnancy. It also aims to improve communication between healthcare professionals and patients. These are the campaign goals:

  • Increase awareness of serious pregnancy-related complications and their warning signs.
  • Empower people who are pregnant and postpartum to speak up and raise concerns.
  • Encourage support systems to engage in important conversations.
  • Provide tools for pregnant and postpartum people and healthcare professionals to better engage in life-saving conversations.

Campaign Audiences

  • People who are pregnant
  • People who have given birth within the last year (postpartum)
  • People who support pregnant and postpartum people (including partners, family, and friends)
  • Healthcare professionals who interact with pregnant or postpartum people

Additional Resources

CDC offers more information, clinical resources, and tools for obstetric professionals, pediatricians, and other healthcare professionals on their healthcare professionals website.

Free printed versions of some materials are also available to order from the CDC’s website, CDC publications on demand. Use keyword or PubID “hear her.”

Hear Her® is a registered trademark of the U.S. Department of Health and Human Services. Use of these marks by the Rhode Island Department of Health does not imply endorsement by HHS/CDC.