Official State of Rhode Island website

State of Rhode Island Department of Health

Community Health Workers Communications Toolkit

Are you looking to promote the great work done by Community Health Workers (CHWs) in your organization or across Rhode Island? Download, post, and share these resources to help increase the visibility of the CHW workforce! These materials, which feature real Rhode Island CHWs, supervisors, and employers, were developed with input by CHWs, for CHWs. 

Using these resources is as easy as 1-2-3:

  1. Add the statewide CHW logo to your organization's website. Include a link to the Department's CHW web page.
  2. Share a video or image from this toolkit through your social media channels. Find links and suggested messaging below.
  3. Share the "What is a Community Health Worker?" brochure or use our presentation template when sharing information about the value of CHWs. 
logo that reads "Rhode Island's Community Health Workers: Your bridge to better health"

Campaign Toolkit

Download this Toolkit to get started. The toolkit includes sample messaging, instructions for logo use and campaign images, and other guidance.

Logos

Download English and Spanish versions of visuals featuring the “Rhode Island’s CHWs: Your Bridge to Better Health” branding. Use them on websites and other promotional materials related to the work of Rhode Island CHWs. View the campaign guidelines before you use the images.

Videos

Share videos about Rhode Island’s CHWs on your agency's website, on social media, in newsletters, or at events.

Your Bridge to Better Health
Rhode Island's CHWs: Donna's Story
Rhode Island's CHWs: Felix's Story
Rhode Island's CHWs: Marimir’s Story
Rhode Island's CHWs: Lina's Story

Social Media

Share our sample social media messaging and graphics with your networks or make your own posts using our social media template. 

Download graphics in various sizes:

o    9:16 (vertical)
o    1.91:1 (horizontal)
o    1:1 (square)
 

 

Sample social media post featuring Donna, a local Community Health Worker

Sample Messaging: Community Health Workers, or CHWs, are frontline public health professionals, and we often share similar cultural knowledge, beliefs, chronic health conditions, disabilities, as the people we serve within our communities. Our lived experience deepens our understanding and our expertise.

Here in Rhode Island, we help community members find and navigate the health and social service
supports out there that can often feel overwhelming to a lot of people.

Rhode Island's CHWs are your bridge to better health. Learn more at health.ri.gov/chws. @RIHEALTH
#CHW #CommunityHealthWorker #PublicHealth #SaludPública #CHWsinRI 

Sample social media post featuring Felix, a local Community Health Worker

Sample Messaging: Community health workers, or CHWs, bridge the gap between individuals in our communities and healthcare and social services professionals. 

You’ll find us in many places offering our help and expertise—like hospitals, schools, clinics, senior centers, food assistance programs, housing programs, addiction and recovery centers, and behavioral health facilities. 

Sometimes, we come right to the homes of parents and families, people with health conditions or disabilities, or older adults. 

Rhode Island's CHWs are your bridge to better health. Learn more at health.ri.gov/chws. @RIHEALTH #CHW #CHWsinRI #CommunityHealthWorker #PublicHealth #SaludPública

A woman smiles behind a caption with the words "I'm here to help communities in Rhode Island to get the resources they need to succeed"

Sample Messaging: Community health workers are different from any other health professional you’ll meet. First, we’ve been in your shoes and secondly, we’re part of the community too. 

Whether it’s finding quality care for a loved one with dementia, helping a child manage their asthma or diabetes, escaping domestic violence, or finding a safe place to live on the verge of homelessness, community health workers have walked in your shoes before and want to help you. 

Sometimes, your doctor, senior center, or a local organization may connect you with a Community Health Worker. Rhode Island's CHWs are your bridge to better health. Learn more at health.ri.gov/chws. @RIHEALTH #CHW #CommunityHealthWorker #PublicHealth #CHWsinRI

A woman looks at the camera behind a phrase in Spanish that suggest Community Health Workers are here to help.

Sample Messaging: Cuando vine a este país pasé por muchos problemas porque no sabía hablar el inglés, y verdaderamente me di cuenta de que yo no quería que otras personas pasaran por lo mismo que yo había pasado. 

En cada comunidad de Rhode Island encontrará un trabajador de salud comunitario, o C-H-W, dedicado a la salud y el bienestar de nuestros vecinos. 

Los trabajadores comunitarios de salud cierran la brecha entre usted, los servicios sociales y de salud que son esenciales para llevar una vida plena. 

Estamos aquí para ayudar porque hemos estado en su lugar. Trabajadores comunitarios de la salud de Rhode Island son su puente hacia una mejor salud. Obtenga más información en health.ri.gov/chws. @RIHEALTH #CHW #CommunityHealthWorker #PublicHealth #SaludPública

Brochures

Share the What is a Community Health Worker? brochure (¿Qué es un Trabajador comunitario de la salud?) with your networks or link to it from your website. 

Presentation Materials

Use this PowerPoint template for presentations related to the work of CHWs.