Tobacco: About Retail Licensing

Tobacco companies spend more than 90% of their marketing budget to have their products marketed and displayed in retail stores prominently where youth frequently shop. source Even short exposure to tobacco advertising influences adolescents' way of thinking and view about smoking and their intentions to smoke.

Requiring a local tobacco retailer license provides communities with a powerful tool for garnering compliance for all tobacco-related regulations, including laws banning sales to minors. Once in place, communities can better identify local tobacco retailers, facilitate merchant education regarding the rules and regulations surrounding tobacco sales and other highly effective retail point-of-sale policy initiatives.

What you should do

Learn how local tobacco retailer licensing requirements can help prevent youth access to harmful tobacco products in your community and share this information with others.

What we do

  • Provide cities and towns with national, state, and local resources and information about winning strategies and promising practices to support local youth tobacco use prevention efforts in their communities. more
  • Share information and resources from other cities and towns that can serve as models for tobacco retail policy implementation and enforcement. more